Updated: Jan 27
Most people with smartphones and internet access have started using apps for online shopping. The e-commerce market boomed and is still increasing.
More and more businesses are trying to go online and to do that, they need highly optimized and advanced apps and websites. For building bug free apps and websites, you need to know about their testing methods.
E-Commerce apps and sites give customers the luxury of shopping from the comfort of their rooms. The business's revenue is directly related to the proper working of these sites.
Customers will likely leave the site in a few seconds if it shows any problem, as there are countless e-commerce websites with a superfast system.
Introduction to E-commerce Testing
E-commerce testing means thoroughly checking the functioning and problems of an e-commerce application so that we can prevent the business from facing any losses.
Nowadays, businesses need to have an online presence, and having an e-commerce setup on your website can be very rewarding for your online business. But, it requires expertise to build a complete e-commerce website. Your website needs to have a proper system that can handle frequent visitors.
The E-commerce portal must be checked, as there can be many problems related to the app or website. Many big businesses only spend thousands of dollars building high-speed and error-free e-commerce websites. They know how vital a good app can be in earning profits.
Many companies only do online business. These companies' growth depends solely on an app, and they must recognize the performance and feel of their apps.
Reasons why E-commerce testing is important
E-commerce testing helps you to satisfy your customers.
It reduces the risk to your business.
It prevents losses in your online business.
It also helps to save your customers time.
It improves the user experience.
It reduces the situation of a slow-paced site and makes it efficient.
Most importantly, the improvement in all the functionalities causes better customer feedback and increases profits.
Significant Categories of E-commerce Testing
There are many significant categories of e-commerce testing that are given below:
Doing functional testing
The functioning of an app can make or break its customers' trust. For instance, if the search bar of an app is not showing you the desired results, you will probably never return to that app for shopping.
The functional features of an e-commerce app or website that need to be reviewed:
Search bar functioning
Page of search result
age of order details
Page of a shopping cart
Discount offers, plans & promo codes
Page of confirmation
Order tracking system
Doing performance testing
The performance of an e-commerce site or app should be seamless to give its customer an enjoyable experience. For instance, if the app slows down during high traffic, the customers will have lousy feedback, which can cost any business a lot of money.
The performance features that should be reviewed:
Conducting security testing
Setting up a security system is essential as these commercial apps do many monetary functions. For instance, if the app doesn't have a security system, it is very likely to get hacked, which can get you robbed.
Some of the security components that need to be checked are
Scope of penetration
Degree of vulnerability
Audit of security
Scanning the security setup
Degree of risk involved
Online payment testing
The payment system is the most crucial component when it comes to testing. An app should be free from any revenue-sapping bugs, as any shortcoming in online transactions can make you a bad-performing portal in the customer's view.
The e-commerce businesses should check these transactional features in an app or website:
Degree of usability
Level of compatibility
Scope of localization
Doing localization testing
Online companies need expert localization to make their businesses successful in different countries. For instance, if an app has any linguistic problem, the customer may fail to understand the product description, making them leave that site.
The features of localization that always need checking:
Degree of accuracy
Designs and page structure
Performing compatibility testing
E-commerce apps and sites must work seamlessly on every digital device to become top-selling businesses. For instance, if an app is having a problem with screen size adaptation, it will only work correctly on some devices and will lead to a loss in the business.
The compatibility components that need to be considered:
Screen size adaptability
The flow of navigation
Version update mechanism
These e-commerce testing categories can be further classified into separate cases, which are simple testing methods for any business.
8 Vital E-commerce Testing Cases for Enabling Online Portals
We have described the essential testing cases for Ecommerce websites in the list given below with all the necessary details:
1) Web Traffic
Big companies like Flipkart, Amazon, and so on have high traffic. These types of businesses need to have robust servers. So, the server needs to be tested to see if it can handle the high traffic.
For instance, if your website works faster even in high traffic, then the customers come again to have that fast and glitch-free experience.
2) Website Updates
You need to have a setup where you can update your e-commerce website quickly. It needs new themes, widgets, and plugins to have an advanced website. You should test your website to see if it can install the new updates.
For instance, if your e-commerce business uses the updated or new software version, it impresses your customers, who will have a reasonable opinion of your app.
3) User Shopping Journey
User journey or experience must be great to make them repeatedly visit your website. The user journey needs to be tested to know the impression it leaves on the visitors.
For instance, if your website's UX/UI is more attractive than your competitor's websites, then there's a high chance they will click on your site. The shopping journey starts from the user interface and ends with payment.
4) Shopping Cart & Payments
E-commerce companies need to have proper cart and payment systems to ensure frequent orders from customers. It should be tested that there are no errors in the payment system because the income depends on it.
For instance, if they visit your site and can easily save their products in the cart section, then it is highly probable that they will buy them as well.
5) Offers & Promo Codes
E-commerce businesses need to provide discounts, offers, and promo codes from time to time to attract new customers.
For instance, if the discounts and promo code options need to be fixed in your app, it can give customers an awful experience.
6) Responsiveness Testing
The online business needs to check that the website opens on all devices without technical glitches.
For instance, your website should take less time to load as it can disappoint your users.
7) Search-based Testing
Check whether it has an advanced search bar, which speeds up finding the right products.
For instance, your website needs a search bar with filters and suggestions to assist customers in finding the products they want.
8) Recommended Products
Almost every e-commerce website has a recommendation bar that suggests products that customers might be looking for. It also analyses the user's search history and suggests the products they like.
For instance, if your site gives excellent suggestions to your customers, they can buy more.
There are many notable benefits of conducting testing on your e-commerce website. Some of the key takeaways include:
Littledata conducted a survey of more than two thousand websites that have 20k to 500k monthly customers in September 2022 and discovered that the average conversion rate for e-commerce web applications is 46.1%.
With more than 6.4 billion smartphone users across the world and the rate of smartphone penetration ranging between 45% and 95% across different regions of the world, the mCommerce market is looking very promising.
The change in an app's performance after all the mentioned tests can be revolutionary for any online business as it can bring money in many ways.
Moving Forward with E-Commerce Testing
The way E-Commerce businesses are growing is astonishing, and with the accessible internet, it will only increase. So, it is highly beneficial to build an e-commerce app and test it before launching it. What are your thoughts about these testing methods? In the comment section, tell us your queries and feedback about online website testing cases.
However, these E-commerce trends have brought huge competition, and to survive this, every business needs to test their app on all possible parameters.
You must thoroughly test your online stores as an eCommerce website builder and business owner. That way, your customers have the best user experience that ultimately translates to an increase in revenue and builds a solid brand reputation for your eCommerce store in the upcoming year.
If you are looking for a detailed approach to empower your testing procedures, check out our testing and QA services at Perfect QA Services. We can help you in boosting your performance, saving time, effort, and funds by better automating your testing procedures. Let us connect to discuss your QA and testing needs to take this conversation ahead.